Director, Enterprise Marketing Campaigns

Make-A-Wish America is seeking a Director, Enterprise Marketing Campaigns to lead the strategy, planning, and orchestration of enterprise marketing campaigns and national fundraising drive periods.

This enterprise-level leadership role sets the direction for integrated campaign platforms that expand Make-A-Wish brand reach, accelerate revenue, and enable adoption across a nationwide network of chapters and partners.

Key Focus Areas:

• Set enterprise campaign direction and integrated marketing platform strategy aligned to organizational priorities
• Own and govern the 18-24 month campaign roadmap, including prioritization and sequencing
• Mobilize cross-functional teams and agency partners, providing execution oversight, alignment, and performance management
• Integrate revenue objectives and manage KPI/ROI performance to drive continuous improvement in campaign effectiveness
• Evaluate and activate high-impact, ad-hoc opportunities originating from partnerships and external parties

Duties & Responsibilities:

• Establish and execute annual and long-term strategic plans for brand and marketing campaigns aligned to organizational priorities
• Set strategic direction for existing and new campaigns to deliver revenue and brand equity objectives
• Lead through influence across a broad cross-functional network
• Accelerate revenue growth by developing campaigns that drive mass-market fundraising and improve corporate partnership performance
• Cultivate and maintain strong relationships with external partners and agencies
• Define, track, and analyze campaign performance metrics

Qualifications:

• Minimum ten years of experience in strategic marketing or brand management roles
• Experience leading integrated, multi-channel campaigns at enterprise or national scale
• Minimum five years of experience supervising, mentoring, and coaching a team of marketing professionals
• Experience designing and executing qualitative and quantitative consumer research
• Exceptional written and oral communication skills and excellent presentation skills
• Nonprofit marketing or fundraising experience preferred

Job Location: Remote
Hiring Range: $115,000 - $150,000 USD